6 Content Marketing New Year's Resolutions To Make This Year

The new year is approaching, and it’s time to start thinking about your New Year’s resolutions. You might generally center them around things like working out more often or eating a healthier diet, but maybe you should try setting a few New Year’s resolutions in regards to your content marketing strategy instead. Just make sure that you don’t give up on them before January is over!

To save you some time, I’ve put together a few resolutions that will make 2016 the best year your marketing has ever seen.

I Will Post on My Blog More Frequently

If you’re like many blog owners, you might find yourself slacking off on your blog posts every now and then. Even though it can be challenging to post on your blog even just once a week, you really should post at least that often if you want to keep people engaged and coming back.

Posting less often or skipping a week every now and then might not seem like a big deal, but the truth is that not being reliable about your blog posts can let down your readers and encourage them not to come back. Eventually, they’ll get tired of coming to your blog and not seeing anything new, so they’ll stop checking as frequently. One day, the same readers that you have now might stop checking altogether.

It’s tough to get in the habit of posting more often, but once you get used to it, it’ll be much like getting into the habit of working out — you’ll do it without thinking about it, and you’ll really miss it when you don’t do it.

I Won’t Wait Until the Last Minute to Come Up With Blog Post Ideas

You’re not the only one who has waited until the last minute to come up with a blog post idea. Although some last-minute content ideas can be brilliant, this often isn’t the case. If you come up with something on the fly and write it in a hurry, chances are good that it won’t be as well thought out or as engaging. Since blogs are a balance of quality and quantity, you can’t slack on the quality of your writing. Try keeping a running list of potential blog post ideas at all times so that you’ll have a good pool to draw from, orcome up with a content creation calendar so that you’ll know well in advance what you’ll be writing about.http://www.forbes.com/sites/miketempleman/2015/12/26/6-content-marketing-new-years-resolutions-to-make-this-year/

PROMO SEASON

MOTIVATION MONDAY!

ALWAYS EXCITING NEWS GOING ON HERE AT BRINLEY CONSULTING!

THIS MONDAY I WOULD LIKE TO SHINE THE SPOT LIGHT ON OUR NEWEST EXECUTIVE TEAM TRAINER MS. IMARA SUDAH! IMARA CAME IN THE OFFICE WITH A CERTAIN MINDSET AND STUCK WITH IT. HER STUDENT MENTALITY HAS HER SET UP FOR NOTHING BUT SUCCESS. SHE IS A GREAT TEAM PLAYER AND HAS SUCH A SWEET PERSONALITY. CONGRATULATIONS AGAIN IMARA!

A Powerful Strategy For Turning Failure Into Success

If we seek to grow–as people and as professionals–we pursue desired ends. We challenge ourselves with the goals we set. Those inspire us, push us, to become more than we are at present. With those challenges comes uncertainty. Success is not guaranteed. The loftier our goals, the more likely it is that we will encounter failure.

The successful person is not the person who never fails. The successful person is the one who can transform failure into success.

In the recent post on appreciative inquiry, I talked about a corrosive pattern that prevents people from moving past setbacks. When they fall short of their goals, they turn on themselves. In an important sense, they engage in depreciative inquiry: they transform the frustration over failure into self-directed frustration.

It is the single most destructive pattern I observe among skilled professionals–especially those in competitive fields such as finance. They hate losing and turn that into hating themselves for losing. Emotionally, they transform the experience of failure into experiencing themselves as failures.

Not every perfectionist outwardly berates themselves. Depreciative inquiry occurs when failure leads to negative self-analysis: Why do I always fall short? Do I have a kind a hidden wish for failure? What is wrong with me? Such inquiry masquerades as constructive analysis, when in fact it is an intellectualized way of venting anger at the self.

The power of appreciative inquiry is that it makes use of failure to leverage strengths. Falling short triggers an examination of those occasions in which we actually achieve goals. The ability to make the transition from frustration to appreciation is the single most powerful strategy I’ve found for turning failure into success.

How do we make such transitions?

The Appreciating People group describes the 5D’s as a strengths-based development process. The 5D’s consist of: 

• Definition – Identifying the challenge at hand
• Discovery – Targeting the strengths relevant to the challenge
• Dream – Visioning the possibilities leveraging our strengths
• Design – Defining specific ways for turning strengths into possibilities
• Delivery – Acting on plans to leverage relevant strengths.

The key to the 5D’s is making the gear shift from challenge focus to strengths focus. This can occur with a single inquiry:

Assistant Director Mark Mangal

Brinley Consulting would like to take the time out and congratulate our newest Assistant Director Mr. Mark Mangal. We got to take a little time to sit with him and get a little background from him and of course you can tell he is a character. Always has a smile on his face and you can definitely count on him whenever you need him, whether it's in the office or outside of the office.

Mark was born in Long Island, New York where he did most of his growing up. He moved

down to Atlanta to attend Georgia State University to pursue a degree in Policy Studies 

with a concentration in economic development. Mark got his start in the sales and 

marketing world by accident, getting recruited while out celebrating someone else's 

promotion. Embracing the merit-based nature of our business, Mark plans to open his 

own marketing firm by the summer of 2016. In his favorite words #TURNUP

HOW TO LAND A JOB INTERVIEW

Dress To Impress

According to a new survey by recruiting firm Adecco, 75% of hiring managers believe the top interview mistake millennials make is wearing inappropriate attire.

Arrive Early

Less than 10% of hiring managers associate the words "professional" and "organized" with millennial workers. Get to an interview early, with plenty of time to spare, to show that it's important to you and you're punctual and reliable. Plus, you'll have extra time to use the restroom or touch up your appearance.

Bring Extra Copies Of Your Resume

In the new digital world, young people sometimes forget the importance of the old-fashioned paper resume--don't. You may meet with more interviewers than expected, so having extra copies on hand shows that you're prepared for anything.

Do Your Homework

Three in five hiring managers say millennials make the mistake of not preparing enough for the interview. Do internet research on the company, position and interviewer; read as many recent articles as you can find about the industry; and use your LinkedIn connections to talk directly to someone already working there about the culture and environment.

Hold Your Head Level And Plant Your Feet

http://www.forbes.com/pictures/lmj45klek/follow-up-2/Kate White, author of career guide I Shouldn't Be Telling You This, says your interview body language has as much of an impact as your words. If you plant your feet on the ground and hold your head level, you'll appear grounded, confident and in control.

Lighten Up

Let some of your personality and excitement show through. By smiling and leaning slightly forward, you demonstrate that you're truly interested in the job. Otherwise, you risk coming off as indifferent.

Clean Up Your Social Media Sites

It's standard procedure for hiring managers to check out your Facebook, Twitter and LinkedIn profiles, so police them carefully. Most (70%) hiring managers believe millennials make the mistake of posting potentially compromising content, including inappropriate photos, profanity and too-personal information.

Sell Yourself, But Don't Brag

It's important to tout your accomplishments and achievements, but be careful of sounding cocky. Recruiters say millennials can come off as overconfident in their skills and experience. Stick to specifics, and explain how you'd apply what you've learned to drive results in this position.

Follow Up

Follow up with an email by the next business day to say thank you, 

summarize your qualifications and emphasize your interest in the position.

MAKE A DIFFERENCE FOR A CHILD THIS CHRISTMAS WITH TOYS FOR TOTS

Are you looking for a way to help others during the Christmas season? Consider donating or volunteering at the Marine Toys for Tots.

For 64 years, the Marine Toys for Tots has helped children in need experience the joy of Christmas. Our very own Cherrie Carney, an account manager in Georgia, is the media coordinator for the Toys for Tots Atlanta campaign and recently gave an interview to Community Perspective explaining how you can help.

The Atlanta Toys for Tots is one of the largest campaigns in the country. There’s a growing need to help children during the holidays, especially given the economy. Last year they helped collect 700,000 toys for the community. This year they’ve received a request for more than 821,000 toys.

You can help them reach their goal by donating a toy at one of the 1,200 drop sites located throughout 17 Atlanta counties. There are also opportunities to volunteer or donate cash at www.atlantatoysfortots.com.