Wednesday, December 30, 2015

6 Content Marketing New Year's Resolutions To Make This Year

The new year is approaching, and it’s time to start thinking about your New Year’s resolutions. You might generally center them around things like working out more often or eating a healthier diet, but maybe you should try setting a few New Year’s resolutions in regards to your content marketing strategy instead. Just make sure that you don’t give up on them before January is over!
To save you some time, I’ve put together a few resolutions that will make 2016 the best year your marketing has ever seen.
I Will Post on My Blog More Frequently
If you’re like many blog owners, you might find yourself slacking off on your blog posts every now and then. Even though it can be challenging to post on your blog even just once a week, you really should post at least that often if you want to keep people engaged and coming back.
Posting less often or skipping a week every now and then might not seem like a big deal, but the truth is that not being reliable about your blog posts can let down your readers and encourage them not to come back. Eventually, they’ll get tired of coming to your blog and not seeing anything new, so they’ll stop checking as frequently. One day, the same readers that you have now might stop checking altogether.
It’s tough to get in the habit of posting more often, but once you get used to it, it’ll be much like getting into the habit of working out — you’ll do it without thinking about it, and you’ll really miss it when you don’t do it.
I Won’t Wait Until the Last Minute to Come Up With Blog Post Ideas
You’re not the only one who has waited until the last minute to come up with a blog post idea. Although some last-minute content ideas can be brilliant, this often isn’t the case. If you come up with something on the fly and write it in a hurry, chances are good that it won’t be as well thought out or as engaging. Since blogs are a balance of quality and quantity, you can’t slack on the quality of your writing. Try keeping a running list of potential blog post ideas at all times so that you’ll have a good pool to draw from, orcome up with a content creation calendar so that you’ll know well in advance what you’ll be writing about.http://www.forbes.com/sites/miketempleman/2015/12/26/6-content-marketing-new-years-resolutions-to-make-this-year/

Monday, December 14, 2015

PROMO SEASON

MOTIVATION MONDAY!

ALWAYS EXCITING NEWS GOING ON HERE AT BRINLEY CONSULTING!
THIS MONDAY I WOULD LIKE TO SHINE THE SPOT LIGHT ON OUR NEWEST EXECUTIVE TEAM TRAINER MS. IMARA SUDAH! IMARA CAME IN THE OFFICE WITH A CERTAIN MINDSET AND STUCK WITH IT. HER STUDENT MENTALITY HAS HER SET UP FOR NOTHING BUT SUCCESS. SHE IS A GREAT TEAM PLAYER AND HAS SUCH A SWEET PERSONALITY. CONGRATULATIONS AGAIN IMARA!


Thursday, December 10, 2015

A Powerful Strategy For Turning Failure Into Success

If we seek to grow–as people and as professionals–we pursue desired ends. We challenge ourselves with the goals we set. Those inspire us, push us, to become more than we are at present. With those challenges comes uncertainty. Success is not guaranteed. The loftier our goals, the more likely it is that we will encounter failure.
The successful person is not the person who never fails. The successful person is the one who can transform failure into success.
In the recent post on appreciative inquiry, I talked about a corrosive pattern that prevents people from moving past setbacks. When they fall short of their goals, they turn on themselves. In an important sense, they engage in depreciative inquiry: they transform the frustration over failure into self-directed frustration.
It is the single most destructive pattern I observe among skilled professionals–especially those in competitive fields such as finance. They hate losing and turn that into hating themselves for losing. Emotionally, they transform the experience of failure into experiencing themselves as failures.
Not every perfectionist outwardly berates themselves. Depreciative inquiry occurs when failure leads to negative self-analysis: Why do I always fall short? Do I have a kind a hidden wish for failure? What is wrong with me? Such inquiry masquerades as constructive analysis, when in fact it is an intellectualized way of venting anger at the self.
The power of appreciative inquiry is that it makes use of failure to leverage strengths. Falling short triggers an examination of those occasions in which we actually achieve goals. The ability to make the transition from frustration to appreciation is the single most powerful strategy I’ve found for turning failure into success.
How do we make such transitions?
The Appreciating People group describes the 5D’s as a strengths-based development process. The 5D’s consist of: 

  • Definition – Identifying the challenge at hand
  • Discovery – Targeting the strengths relevant to the challenge
  • Dream – Visioning the possibilities leveraging our strengths
  • Design – Defining specific ways for turning strengths into possibilities
  • Delivery – Acting on plans to leverage relevant strengths.

The key to the 5D’s is making the gear shift from challenge focus to strengths focus. This can occur with a single inquiry:

Monday, December 7, 2015

Assistant Director Mark Mangal

Friday, December 4, 2015

HOW TO LAND A JOB INTERVIEW

Dress To Impress

According to a new survey by recruiting firm Adecco, 75% of hiring managers believe the top interview mistake millennials make is wearing inappropriate attire.


Arrive Early

Less than 10% of hiring managers associate the words "professional" and "organized" with millennial workers. Get to an interview early, with plenty of time to spare, to show that it's important to you and you're punctual and reliable. Plus, you'll have extra time to use the restroom or touch up your appearance.


Bring Extra Copies Of Your Resume

In the new digital world, young people sometimes forget the importance of the old-fashioned paper resume--don't. You may meet with more interviewers than expected, so having extra copies on hand shows that you're prepared for anything.

Do Your Homework

Three in five hiring managers say millennials make the mistake of not preparing enough for the interview. Do internet research on the company, position and interviewer; read as many recent articles as you can find about the industry; and use your LinkedIn connections to talk directly to someone already working there about the culture and environment.
Hold Your Head Level And Plant Your Feet
http://www.forbes.com/pictures/lmj45klek/follow-up-2/Kate White, author of career guide I Shouldn't Be Telling You This, says your interview body language has as much of an impact as your words. If you plant your feet on the ground and hold your head level, you'll appear grounded, confident and in control.
Lighten Up
Let some of your personality and excitement show through. By smiling and leaning slightly forward, you demonstrate that you're truly interested in the job. Otherwise, you risk coming off as indifferent.

Clean Up Your Social Media Sites

It's standard procedure for hiring managers to check out your Facebook, Twitter and LinkedIn profiles, so police them carefully. Most (70%) hiring managers believe millennials make the mistake of posting potentially compromising content, including inappropriate photos, profanity and too-personal information.

Sell Yourself, But Don't Brag

It's important to tout your accomplishments and achievements, but be careful of sounding cocky. Recruiters say millennials can come off as overconfident in their skills and experience. Stick to specifics, and explain how you'd apply what you've learned to drive results in this position.

Follow Up

Follow up with an email by the next business day to say thank you, 
summarize your qualifications and emphasize your interest in the position.


Wednesday, December 2, 2015

MAKE A DIFFERENCE FOR A CHILD THIS CHRISTMAS WITH TOYS FOR TOTS




Are you looking for a way to help others during the Christmas season? Consider donating or volunteering at the Marine Toys for Tots.

For 64 years, the Marine Toys for Tots has helped children in need experience the joy of Christmas. Our very own Cherrie Carney, an account manager in Georgia, is the media coordinator for the Toys for Tots Atlanta campaign and recently gave an interview to Community Perspective explaining how you can help.


The Atlanta Toys for Tots is one of the largest campaigns in the country. There’s a growing need to help children during the holidays, especially given the economy. Last year they helped collect 700,000 toys for the community. This year they’ve received a request for more than 821,000 toys.


You can help them reach their goal by donating a toy at one of the 1,200 drop sites located throughout 17 Atlanta counties. There are also opportunities to volunteer or donate cash at www.atlantatoysfortots.com.


Monday, November 30, 2015

To Motivate Yourself to Success, Find Your 'Why'


In the beginning, my lack of success had nothing to do with a lack of knowledge. I read, Googled, researched, asked questions, studied, read more and watched more instructional YouTube videos than I can count. I had knowledge.
There wasn’t a lack of understanding on how to build a social media following, design my own website or use great SEO techniques. Information is everywhere. We no longer have the excuse of not being able to be successful because the logistical information on how to build a business is not available to us. All of the information you need to become wealthy is available now.
What I was missing was a really good “why.” Don’t get me wrong, I had thought long and hard about what my goals were. My first goal was to make $10,000 a month. That was a big goal for me and I knew it would take a lot to get there. Just like all the books said, I wrote down my goal and why I wanted to achieve that goal. I felt that $10,000 a month was enough money to pay all my bills and set aside funds for the family to do fun activities (such as traveling), with enough left over for me to invest in my future and the kids’ education.
Pretty good reasons, right? I fervently believed in this goal and my reasons. But it was not enough. I needed something more to push me forward, get me out of bed at 5 a.m. each morning, or propel me to work through the night and not go to bed at all.
I had to become a child again. The average 4-year-old girl asks 390 questions per day. The majority of them are, “Why?” So I asked myself, “Why.” Why was it important to me to pay my bills, create fun moments with the kids and invest in our future? I determined it was because I wanted my kids to grow up in a safe and fun environment. I wanted them to know that there was going to be a house to come home to and a car for us to drive. There have been times in our life where we did not have either of those.
Again, I asked the question, “But why is it important for me to provide that safe environment for the kids?” That is when I realized that, up until that point, I had felt like a failure of a mother. I had not been the best that I could be. I believed that providing my kids with a safe and fun environment would make me feel like I was a successful parent.
Once again, I asked myself another question, “Why was it so important for me to be a successful parent?” And that is when I began to cry. My son was 10 and I knew the clock was ticking. In eight years he was going to be out of the house and on his own. Never again would I have the opportunity to give him the childhood that I wanted to give him. There was a countdown going on, a limited-time opportunity. It was now or never.
When it is 5 a.m. and I need to get out of bed to finish a project, which do you believe is more compelling:
1. “I need to get up because I want to make $10,000 a month to pay my bills, travel, and invest for the future."
2. “I need to get up because the clock is ticking and I have eight years to do everything I possibly can to provide my kids with the childhood I’ve always wanted them to have.”
If you are not feeling motivated, if your business is not moving forward, or if you find yourself feeling “stuck,” it is most likely because your “why” is not strong enough to pull you through the rough spots and make you push yourself to do things when you don’t want to do them. Anyone can easily find out how to build a business. Only you can find out your true “why.”http://www.entrepreneur.com/article/233435?utm_source=Social&utm_medium=Sharebar&utm_campaign=Sumome_share

Friday, November 20, 2015

Rise and Grind - Greatest Motivational Video ᴴᴰ ft. Eric Thomas 2014







Rise and Grind was created by Beats Reloaded and published in January 2014. The only speaker in this motivational video is Eric Thomas, and it’s the perfect video to give you a kick in the ass and get your motivation in check.
If you feel like you’ve been lazy recently, sitting on the sofa “chilling”, or you struggle to get out of bed in the morning, this video is for you.
One of my favorite quotes in the video is “Every day you say ‘no’ to your dreams, you might be pushing your dreams back a whole 6 months.”

Thursday, August 20, 2015

10 Qualities of a Leader


#1. ALWAYS set the right example :
Credibility does not come from the words that you say. It comes from ACTIONS that you make. Lead by consistently maintaining strong work ethic and a positive attitude. Others will want to follow.

#2. Dress for SUCCESS :
Looking professional is key. Dress like the owner every single day! You REPRESENT your company. What image do you want to leave people with?

#3. Discuss YOUR goals :
Hold yourself accountable for reaching your goals. People want to follow someone on a MISSION.

#4. Maintain a serious attitude about GROWTH/INTENSITY :
How hungry are you? Go the extra mile. Push yourself instead of settling. Be urgent and stay focused on your goal. BE FEARLESS, NEVER BE SATISFIED.

#5. Be a PROBLEM SOLVER :
Don't sit around and wait for someone else to do it. If it is in your control, TAKE CONTROL. Dig in. Get things done.

#6. Be a good LISTENER :
Listen to what people have to say. Those who talk to the most, know the least. If you're not listening, you're not LEARNING.

#7. Be a DECISION MAKER :
TAKE CONTROL in every decision making process. If there is a decision to make, don't wait for someone to make it for you. GO FOR IT, no matter how difficult that decision may be. Be fearless about your decision and learn from it.

#8. Pick yourself up after DEFEAT: 
It is human to experience failure. How you respond is what is most important. FALL 99 TIMES, GET UP 100.

#9. Give everyone around you CONFIDENCE:
BUILD those around you. Let them know what they're doing right. Don't let someone spread themselves too thin by pointing out every little thing they can improve on. Get them focused on their strengths so that they can use it to their ADVANTAGES. Help them discover their muscle!

#10. Have the ABILITY TO RID the negative/weak people:
Find the NEGATIVE characters and eliminate them. The unmotivated will only pull you AND the rest of your TEAM MEMBERS down. Recognize it and 'trim the fat'.

Tuesday, June 9, 2015

Spotlight on: Aaron Washington




At only 20 years old, Aaron Washington has accomplished much more than the average college student! Originally from Pennsylvania, Aaron relocated to West Virginia to pursue a degree in Strategic Communications with a minor in Communications in May 2016. 
He is a digital and content brand marketing intern at RheosGear Co.- an outdoor equipment company that specializes in fashionable outdoor apparel. Aaron's primary job responsibilities there are to  spread brand awareness, and directly advertise the company as well as coordinate promotion events for RheosGear. Prior to RheosGear, he worked as an intern for Bellhops, a collegiate based moving company in West Virginia. He was assigned a variety of tasks from being the hiring and firing role in management  to recruiting and bringing people onto the team at Bellhops.  It doesn't stop there though! Aaron is also the President of his fraternity, Kappa Sigma, at West Virginia University. In addition to his presidential role, he is also a member of the Leadership and Knowledge board at WVU, an academic board comprised of solely students with exemplary grades within the school.

Aaron spoke briefly with the Brinley Team about being our first Intern for the summer as well as getting promoted within 7 days of his start date with us! Aaron says that he loved the Accelerated Management Program that he was hired to be a part of as an Account Executive Intern. He believes that the critical thinking and "incredibly efficient" system of training he was taught through is what pushed him to be able to get promoted in a week's time. Aaron feels that his commitment to being consistent and coachable are two major factors that helped him to gain his Executive Team Trainer title so quickly. He also says that being resilient is key in being successful in this business and that it is not for those who are quick to give up since it's not always easy being an entrepreneur.
We learned that Aaron had no sales experience at all prior to coming to Brinley to intern for the summer. He gave three pieces of solid advice to potential newcomers within the Brinley family that he applied to his daily work habits to be able to succeed in a field that he had never experimented with, let alone get promoted within at such a fast rate.

1. Be coachable: be a sponge. Learn what is being taught to you rather than coming in with a "know it all" attitude because it will get you nowhere. If you learn the system properly and constantly have a student mentality, you will have exponential success.
2. High sense of Urgency: come early and leave late. Efforts like that are definitely noticed by managers and directors in every job field.
3. Be consistent: don't flip flop one day with your strong habits and then be lackadaisical the next day.
Wrapping up his interview with a couple of goals, Aaron set a short term goal for himself saying, "Learning as much as I can about being professional is my main short term goal for myself right now." This goal led directly to potentially achieving his long term goal which Aaron described as, "I look up to Travis. (Travis Wilson II. is the Hiring Director at Brinley Consulting.) He's 24 and own his own business? That's the perfect role model for a young entrepreneur to look up to and aim and strive to be like as soon as possible."

Eventually, Aaron wants to apply his sales knowledge he has learned skills and valuable tool sets to the field of Pharmaceutical or Medical Sales back hope in Pittsburgh. The Washington family  is heavily involved in these particular Sales Fields. He desires to do this because he says being able to help people on a personal level while simultaneously get to pursue his newfound of Sales, is the perfect combination of a long term career.

Congratulations to Aaron on his success at Brinley and we can't wait to see what else his bright future holds in store!





Friday, May 8, 2015

Spotlight: Trenton Molina

Spotlight: Trenton Molina is one of the newest and freshest faces here at Brinley Consulting, LLC. He started on April, 28th, 2015...barely two weeks ago from today. He has already been promoted to a corporate trainer position here at Brinley! 

We chatted with Trenton about his feelings and thoughts on being promoted so quickly. One of the things that was such a pleasant surprise to him was the fact that he was promoted JUST that quickly. Trenton says that he feels that his "drive to succeed as well as being more than willing to put the effort into FINDING the drive if they don't already have an internal and natural one within themselves." Trenton says that prior to being at Brinley, he was working several different jobs in different fields to stay afloat. From working as third party security at Hartfield-Jackson for a while, then trying his hand at a temp-staffing service as a "do it all" man playing rolls from dishwasher to cook all the way back to being a server. Prior to those gigs, he was a barista at Starbucks in high school.

One of the coolest and most eye opening thing about Trenton's interview though, was how clear he made it that he had absolutely NO experience in direct sales or marketing related fields whatsoever before coming to us here at Brinley Consulting. This ties right into his advice that he gave for incoming new beginners at Brinley. Trenton says "keeping in mind that he had NO experience before did not stop him from success thus far. He also states that staying CONSISTENT and ACTIVELY putting the EFFORT is the absolute key to being able to properly be able to both learn and apply the training and teaching principles for the newcomers job."

Trenton has a couple of short term as well as long term goals for his future at Brinley Consulting. He wants to be promoted to Assistant Director by the end of December of 2015. As well, he is holding himself to the standard of being consistently on the High-Rollers list as well. One of his current long term goals is "getting back into going to college to pursue learning more about IT."

Trenton's interview finished with him quoting his Director, Travis Wilson II, saying "Be. Think. Do." He says that by applying this quote to his daily life, it drives him to push himself further and farther than he thought was possible.

Congratulations Trenton!